{"id":5757,"date":"2025-09-26T15:17:37","date_gmt":"2025-09-26T21:17:37","guid":{"rendered":"https:\/\/unconventionalatx.com\/?page_id=5757"},"modified":"2026-03-30T17:17:34","modified_gmt":"2026-03-30T23:17:34","slug":"overview","status":"publish","type":"page","link":"https:\/\/unconventionalatx.com\/ar\/overview\/","title":{"rendered":"\u0645\u0644\u062e\u0635"},"content":{"rendered":"\t\t
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Welcome to UnconventionalATX \u2013 redefining Austin\u2019s future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The new Austin Convention Center isn\u2019t just a project. It\u2019s a bold leap into the future for one of the world\u2019s greatest cities. It will be a vital downtown amenity, fueling economic growth, sparking community pride, and solidifying Austin as a premier hub for culture, business, and unforgettable experiences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Rendering: West view from 2nd Street and Trinity Street.*<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Rendering: Outdoor event space in front of the ballroom and lobby.*<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Rendering: North fa\u00e7ade looking across 3rd Street and the north event plaza.*<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t
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An economic engine for the city<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The redevelopment and expansion will add an additional $285 million in economic impact to total more than $750 million. This project will be<\/span> paid for by the Hotel Occupancy Tax (HOT)\u2014a tax paid by guests who stay at Austin hotels\u2014Project Financing Zone revenues, which is a rebate of an increment of certain state HOT and sales taxes from hotels near the Convention Center for a period of 30 years, as well as Convention Center revenues. No property taxes or general fund dollars are used.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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It is estimated to add an additional:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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$<\/sup>285 million<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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in yearly economic impact<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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$<\/sup>12 million<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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in annual tax revenue<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1,600<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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jobs<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Growing to meet demand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The new facility will increase rentable event space from 365K sq. ft. to 620K sq. ft. We\u2019ve had to turn away 50% of all potential business due to lack of space, costing the city millions in lost hotel bookings, dining, and retail spending. Austin is the No. 13 largest city in the U.S., yet the Convention Center ranks No. 61 in size. Once the expansion and redevelopment are complete, we\u2019ll climb to the No. 35 largest in the country, making Austin a competitive hub for large-scale conferences and multiple simultaneous events.<\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Opening the downtown grid<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Connecting east with west in downtown Austin, the Convention Center\u2019s reimagined design removes barriers, restores key streets, and creates welcoming public spaces. 3rd Street will be open again, and 2nd Street will be a walk through. Waterloo Greenway will be connected to the Convention Center, and there will be an outdoor event space that will be accessible <\/span>as an open<\/span> space between bookings. Visitors and locals alike can explore street-level retail stores and interact in a space designed to bring people together.<\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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World\u2019s first zero-carbon convention center<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The new Convention Center will set the global standard for sustainability. Every detail is designed with Austin\u2019s climate goals in mind, from salvaged materials to low-carbon concrete and steel. The project will be the first zero-carbon certified convention center in the world. The facility will run on 100% renewable energy, with a vision to achieve ILFI Zero Carbon certification and align with the Austin Climate Equity Plan. Read more<\/a><\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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An unprecedented investment in public art<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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With $17.7 million dedicated to public art and <\/span>collaboration with 10 local artists<\/span>, the new Convention Center is more than a venue\u2014it\u2019s a landmark that celebrates Austin\u2019s creative spirit and ensures art is part of every step forward.<\/span><\/p>

This investment is a massive boost to the city\u2019s existing portfolio of $22 million. <\/span>For the first time<\/span>, artists were involved <\/span>from the beginning of the design phase<\/span>, ensuring that the expansion and redevelopment stay true to Austin\u2019s creative spirit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Credit: Josef Kristofoletti, Tau Ceti, 2019, City of Austin AIPP Collection<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Nearly a decade in the making<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Years of community engagement, in-depth studies<\/a>, and a dedicated taskforce led to a plan that the Austin City Council approved in 2019. Design and construction contracts were officially in place in 2023, and in 2024, we started designing a space that reflects Austin\u2019s future while honoring its roots.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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On track to open in late 2028<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In April 2025, we officially closed our doors and began decommissioning and demolition activities. Today, construction is underway, including work on the foundation structure. Demolition is now complete. Excavation continues and vertical construction has begun. The new facility is set to reopen in late 2028, in time to welcome the 2029 spring festival season.<\/span><\/p>

This isn\u2019t just a Convention Center. It\u2019s a new heartbeat for Austin. Welcome to UnconventionalATX.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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*All renderings provided by Austin Convention Center Department and LMN\/Page.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Welcome to UnconventionalATX \u2013 redefining Austin\u2019s future The new Austin Convention Center isn\u2019t just a project. It\u2019s a bold leap into the future for one of the world\u2019s greatest cities. It will be a vital downtown amenity, fueling economic growth, sparking community pride, and solidifying Austin as a premier hub for culture, business, and unforgettable […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5757","page","type-page","status-publish","hentry"],"yoast_head":"\nOverview - Austin CC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unconventionalatx.com\/ar\/overview\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overview - Austin CC\" \/>\n<meta property=\"og:description\" content=\"Welcome to UnconventionalATX \u2013 redefining Austin\u2019s future The new Austin Convention Center isn\u2019t just a project. 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